In this episode of The Female Founder, Jaime Schmidt, founder of Schmidt’s Naturals and co-founder of BFF, shares her remarkable entrepreneurial journey and insights into navigating business growth, acquisitions, and post-exit ventures. From starting small in Portland, Oregon, to catching the attention of industry giants like Unilever, Schmidt’s story is a testament to the power of passion, resilience, and strategic decision-making in the business world.
Jamie Schmidt’s entrepreneurial journey began as a creative pursuit in Portland, Oregon, where she crafted body care products like lotions and soaps out of her passion for essential oils—and necessity, as she was pregnant and on a tight budget. What started as a personal project quickly gained momentum when her products received enthusiastic feedback at local farmers’ markets. This grassroots support sparked organic growth, eventually attracting retailers who approached her to carry her line, marking the early success of what would become a nationally recognized brand.
As her company gained traction, Schmidt encountered an unexpected opportunity when Unilever expressed interest in acquiring her business. Though she hadn’t initially planned for an exit, she remained open-minded, weighing the pros and cons of a potential sale. This pivotal moment underscores the unpredictable nature of entrepreneurship and the importance of staying flexible and responsive to new possibilities as they arise.
Schmidt also highlights the value of financial discipline from the outset. By keeping her business’s finances clean and avoiding long-term supplier contracts, she positioned herself for agility and eventual acquisition. Her approach to financial management—organized, transparent, and flexible—provided a solid foundation that many entrepreneurs overlook until it’s too late. These habits offered a sense of security and readiness in an industry known for its volatility.
Following her exit, Schmidt continued to build on her entrepreneurial spirit through new ventures. She launched Color, an investment fund aimed at supporting startups, and SuperMaker, a media company designed to share insights and amplify the stories of fellow entrepreneurs. These initiatives reflect her commitment to mentorship and community building, as she now channels her experience into helping others navigate the challenges of growing a business.
Despite her business accomplishments, Schmidt emphasizes the importance of self-care and maintaining a balanced life. She dedicates time to hobbies like pickleball, reading, and even investing in sports ventures—reminding other entrepreneurs that personal fulfillment is just as critical as professional success. Her story reinforces the idea that success lies in business achievement and overall well-being.
"I didn't sit down one day and say, 'I'm gonna start a business, and here's my whole business plan.' I sort of just fell into it." – Jaime Schmidt
